What to look for in a Web Design / SEO company Pt 2
Posted by Admin | Posted in Internet | Posted on 04-02-2010
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In the first part of our article we looked at what you should look for to find a competent web designer. In this part we will look at what you need to know about finding good Search Engine Optimisation Consultants. Here are a few tips that may help you to make the right decision.
SEO Consultants
- Check their website. A good SEO consultant should have a neat, well-ordered online presence that ranks in search engines for appropriate search terms.
- Can they provide examples of their previous work? Ask who they have worked with in the past. Ask about their SEO techniques. Do they use any specific SEO tools or software? Check online if they are good tools and not used for spamming or black hat SEO techniques.
- Which search terms have they optimised previous clients’ websites for? Check if these sites are still ranking well in search engines for these terms.
- Never go with the firm who “guarantees” you page one of Google. The world of SEO is ever-changing, as the search engine algorithms are constantly updated, therefore a “guarantee” that your site will appear on page one of Google is an impossibility. Any company who promises this doesn’t know what they’re talking about. A good SEO consultant plays the long game, and stays on top of the latest changes in the industry to ensure you consistently rank well for keywords that drive both traffic and conversions.
Remember both the web design and the SEO industry are in a state of perpetual growth as more and more businesses move online in order to exploit the internet’s enormous marketing potential; nowhere is this more evident than in the growth of web design and SEO in Manchester, UK.
Specialists in web design, web development and SEO, Manchester-based firm I-COM, focus on working closely with clients to implement online marketing strategies designed to drive conversions and produce a fantastic ROI. For more information, visit their website at: http://www.i-com.net/.

A lot of time, effort and money goes into the construction of a fully functional, good-looking website which represents your company’s brand effectively on the internet and, crucially, drives conversions.
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