A lot of time, effort and money goes into the construction of a fully functional, good-looking website which represents your company’s brand effectively on the internet and, crucially, drives conversions.

If you’re thinking about improving your online presence, you’re going to need a great web designer and an SEO consultant with the knowledge and expertise to ensure your site ranks well in search engines for the keywords most relevant to your business.

However finding both a great web design company and a good SEO company can be difficult - there are plenty of them out there, but how do you sort the wheat from the chaff?

Firstly let’s take a look at what you should look for in a web designer.

Web Designers

• Ask to see their portfolio of design work. Do their designs look good, not only on the page but also online? How are sites they have designed performing?
• What technical skills do they have? Whilst it is highly unlikely that one designer will have knowledge of all the technical aspects of their trade, a proficiency in some or all of the following is desirable: HTML, CSS, JavaScript, Flash, PHP, AJAX and graphics creation.
• Can they provide references? Just like any other employee, a good designer will be able to provide good references from businesses and individuals they have worked with in the past.
• The most experienced designer isn’t necessarily the best. Just because a designer has lots of experience, doesn’t mean they are they best choice for your project.

Specialists in web design, web development and SEO, Manchester based firm I-COM, focus on working closely with clients to implement online marketing strategies designed to drive conversions and produce a fantastic ROI. For more information, visit their website at: http://www.i-com.net/.